Nov 03, 2014 | 2 minute read 
How active is your brand when it comes to mobile marketing? Does mobile marketing play a significant role in your marketing mix? It should. Research shows, on average, people are checking their mobile devices 150 times a day. With easy access and always on capability, mobile devices are driving the way people connect, shop and spend money. Here are some reasons you should emphasize mobile in your marketing mix.
- Usage on the Rise. Time spent on mobile devices is expected to increase nearly 25% in 2014 over 2013 usage numbers. People are spending more time on their mobile devices than they do on their PCs.
- Consumers Connect via Mobile. When consumers need information, they search via their mobile device. A recent Google study revealed that 70% of mobile searches resulted in a call to a business direct from the search results. Approximately half of US customers use their mobile device to find information on business services. Businesses that enable a mobile website see a dramatic 84% rise in new business.
- High Response Rates. Mobile messaging including SMS marketing is shown to drive high response rates from consumers. Consumers are compelled to view text messages when alerts are received.
- Apps Capture Attention. With millions of apps available, it’s no surprise that people spend 89% of their mobile media time on apps.
- Improved Social Media Interaction. A significant percentage of time spent on apps is concentrated in the social media sphere. Connecting with your consumer via a combination of social media and mobile marketing is a win-win.
- Consumers Engage and Share Content. Most people have a mobile device with them at all times. They are looking for and sharing information with their network of friends and family. Thoughtful and creative content can be shared quickly and easily.
If your brand is ramping up their mobile marketing strategy, remember that the call to action on mobile is especially important. The size, color and placement of your call to action button needs to draw attention and be easy to touch regardless of the size of the device or the user’s finger.
The importance and impact of mobile marketing can’t be overlooked. Consider how your brand is using mobile as part of the marketing mix. Don’t miss an opportunity to reach and engage consumers via mobile.
