Jun 01, 2016 | 6 minute read

Does Website Visitor Tracking work?

By: Carrie Miller

Although there are a lot of skeptics out there who do not yet believe in the power of website visitor tracking, many many more have experienced first hand the results that it provides. Visitor Tracking, when performed correctly, can give you the insight needed to make real changes and increase your sales. This can be done when the data is used to improved proposal presentations and follow-through, to tweet and perfect the cold call system, strategically improve your sales effectiveness, define your place in the market, improve social media marketing, and more. Today I plan on convincing those remaining unbelievers that maybe, just maybe, they are wrong.

First off, lets cover what exactly is website visitor tracking?  Website visitor tracking at its root is the analysis of visitor behavior on a website. From the pages they view, the time spent on each page, and the referrer that sends them to your page. What makes the Visual Visitor product special, is that it goes beyond the basic analysis of an anonymous visitor and also includes things like anonymous website visitor identification, email campaign integration, form capture, a full analytics package, and a multitude of reports.

What is Anonymous Visitor Identification and Website Visitor Tracking?

Anonymous visitor identification is defined as a process of tracking website visitors without requiring any input from the visitor or any involvement from you. This is done to obtain commercially relevant information about your visitor to improve marketing strategies, analyze traffic patterns, prepare for new marketing, and of course – to increase sales.  When you are a Visual Visitor customer, the information that is gathered is then sent to you in an Instant Email Alert and/or available from your Visual Visitor Dashboard. This makes that timely follow up call a reality, the proposal preparation simple, updating marketing plans less of a chore, and more.

Our Instant Alert Emails are a basic function of all accounts (your monthly account comes with 3 user accounts and the ability to add more). It’s very easy, you get a visitor to your site, we track their movements, the length of time they spend on each page, where they are coming from, their browser versions, mobile versus pc, and more. Then when they have completed their visit, we send you an email with all the gathered information. You can view this email from your phone, desktop, or tablet. It really is that simple.

Your Instant Email Alert will have the following:

• Visitor Name
• Domain Name
• Visitor Email
• Industry
• Visitor Phone
• Revenue
• Visitor Fax

• • Pages Visited
  • Date/Time of Visit

• Keywords Used
• Source
• Visitor Identity
• Visitor’s Location
• Notes

With Visual Visitor, you will also have access to prepopulated links from major business resources like LinkedIn, Google, Data.com, and more right there in your Instant Alert Email. This helps to make lead research not only possible, but simplified. Imagine how much easier it will be to do this market research when you are on the road, at your desk, basically any place that you receive email when you have a tool like Visual Visitor working for you.

Did I mention that Visual Visitor charges $59 per month and does not charge additional fees per lead? We know that you are the one that paid for that lead, worked for it, designed and developed the website that generated that lead. All the leads that you enjoy from Visual Visitor are yours and included in the $59 per month no obligation, no contracts service. Ready to start your 14 day Free Trial?

Things you will learn from Visual Visitor…

Anonymous Website Visitor Tracking and Lead Generation are popular tools among sales people today for one main reason: they work. Using Visual Visitor to gain information about the businesses visiting your website will help you more than any other service because we provide you with valuable information about prospects that are already interested in your products or services. And best of all… we do not charge per lead. They visit, you prosper!

We provide your business with three options for receiving the visitor information that you need:

• Instant Email Alerts that are sent directly to you or your team.
• Our Dashboard (mobile friendly for those who work outside the office) which includes many detailed views of your visitors, traffic patterns, page view times, and more.
• Reporting options that come in multiple formats and detail levels that include a CSV download option for easy manipulation.
• Who is on your website.
• What products or services they are interested in.
• Where they are from.
• When they visited.
• Email you while they are visiting your site.
• and provide you with a way to send that information directly to your supported CRM.

Do you Email Campaign? Then we have just what you need!

With Visual Visitor’s feature, Identify ANYONE, we go beyond identifying your website visitors. How do we do it? We provide you with the ability to create special links that will tag your visitors that come in through your newsletters, online marketing (Twitter, Facebook, Instagram, etc), or that you place in individual emails. This feature can be used to track specific clients’ interest levels, newsletter effectiveness, social media marketing effectiveness, and much more!  Best of all, it’s easy to implement and to track with our Email Campaign Link Builder and Email Campaign Dashboard.

Your Sales Team will love Visual Visitor

Designed For Salespeople.  Visual Visitor’s Anonymous Website Visitor Identification and Lead Generation tool is your tracking tool for real time sales leads and growth.  By identifying visitors to your website, receiving their contact information and our research tools, you can impact sales and your bottom line in a positive way.  Designed to be easy to use, all you have to do is wait for your website visitors to show up.  Visual Visitor does all the work by sending you real time notification of those visits in a mobile friendly Instant Email Alert.  We even tell you which search engine and term they used to find you.  Our Lead Generation tool includes an easy to use, intuitive Dashboard for your qualified sales leads filled with video help files – so that you can make the most from this powerful sales tool.  It really doesn’t get any easier than that!

How is Website Visitor Tracking different than Analytics?

Website Visitor Tracking from Visual Visitor goes so far beyond your basic analytics packages. Your basic analytics package will tell you who is on your website – and that is done by telling you their IP address. Can you call an IP address? Or sell to an IP address? No. They will also give you referrer and location information based on those IP addresses. That will you give you some basic information for website traffic pattern analysis, but does not tell you anything about if those visitors are customers, previous customers, or potential new customers.

With Visual Visitor, we tell you who is on your website. Company name, visitor name, addresses, phone numbers, domain information, and more. So when the traffic is analyzed you are able to tell so much more. We also provide you with social media marketing data. A lot of a company’s budget goes to marketing and more specifically, social media marketing. Knowing what percentage of your traffic comes from social media referrals and how engaged that traffic is can provide much insight as to the effectiveness of your social media marketing spending.

How do you charge for this service?

Visual Visitor is a monthly subscription that requires no contract. We charge $59/month for this website visitor tracking service.  This includes all the features we are offering with no additional charges for leads.  We do not charge additional fees when you reach certain lead thresholds or on a per lead basis as is common. Each Visual Visitor client has 3 user accounts included in the monthly charge with additional user accounts available for purchase.  Our clients enjoy a monthly service with no contracts required.

I want to try Visual Visitor.

Getting started with Visual Visitor is as easy as filling out some basic information.  We offer a no obligation, 14 day Free Trial so that your business can experience first hand how website visitor tracking can anonymously identify new leads from your website.  Imagine the difference it can make to your business and sales team knowing how your visitors view your website. What pages they spend the most time on and how many of those businesses are bouncing after just one page view. These are tools that can easily make the difference between you and your competitors. And for $59 per month and a 14 day Free Trial, can you afford to not experience first hand the power of website visitor tracking and anonymous website identification? No credit cards, no obligations, no pushy sales people.  We are anonymous visitor identification, made easy.

Grow your business with the help of Visual Visitor’s Website Visitor Tracking and Anonymous Visitor Identification. Start your FREE 14-day trial and experience the website visitor identification tool businesses trust.