Jun 22, 2016 | 4 minute read for Website Lead Generation
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By: Carrie Miller
If you are operating a business, you will more than likely have a website. Website optimization is a website lead generation must, but it does come with a bit of a learning curve. Making a website pretty and cool is not website optimization. There are strategies that must be implemented in order to start those leads coming in, and that is where optimization occurs.
Website Lead Generation + Website Optimization = Success
What is website lead generation and how does website optimization help? There are some basic steps that occur when a website visitor comes to your business’s website and becomes a lead:
- Website Visitor clicks on your business’s CTA. This can be located in many different places: facebook, twitter, Instagram, blog posts, or any other marketing avenue.
- Website Visitor is then directed to the landing page that is attached to that CTA. When your business has multiple CTAs out there (which is most definitely should), you will also have multiple landing pages as each is unique to the keyword or phrase that you are highlighting.
- There is usually a form attached to the landing page of choice. If you are using a website lead generating software such as Visual Visitor, you might not feel the need to post a form on every landing page, or you might be using the Forms capture feature that Visual Visitor provides. Since Visual Visitor is an anonymous website visitor tracking and identification service, we will be the “form” for you!
Where are you now?
Setting a benchmark to where you website optimization is currently, is the most important first step. Without understanding where you are, how will you know your growth? Some things to track during this process:
- If your business is already using Visual Visitor, you know that you have access to a powerful website visitor analytics tool as a part of your account. This will allow you to track first time visitors, returning visitors, email visitors, unique visitors – all broken down by pages viewed, time on page, and more.
- You will also want to log in to your Bing or Google account and set a benchmark for your Quality Score for each keyword/keyphrase that you are using and the average cost per conversion. Weed out the underperformers or make a list of potential corrections for each with a score under 5.
- Invest in a tool the Moz. They will track your DA, your individual PAs and more.
Track your Landing Pages
Remember, Landing pages are a must and should be designed individually with a specific keyword or keyphrase in mind. Your website should have somewhere between 20-45 landing pages, depending on the size of your product catalog. Again, these pages should be tracked with a website visitor analytics tool that will tell you which of your customers or leads are visiting which landing pages most frequently so that you can determine the effectiveness of that page.
Need help determining which website lead generation software would work best for your business? Website lead generation is a valuable tool and resource for gathering warm leads from those B2B companies that are already visiting your website. Visual Visitor’s anonymous website visitor tracking and identification software will tell you who is on your site, how they got there, how long they stay, and more. Visual Visitor’s Anonymous Visitor Tracking will provide you with actionable data, either from the Instant Email Alerts or from the powerful dashboard! Our fully functional 14-day Free Trial allows you to experience the entire Visual Visitor product; the email alerts, the website visitor analytics, the email campaign feature, the forms capture feature, and the dashboard. We are here to schedule a demo if you are interested, or allow you to run free – whatever works best with your schedule.
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Track the effectiveness of your website optimization with the help of Visual Visitor’s Website Visitor Tracking and Anonymous Visitor Identification. Start your FREE 14-day trial and experience the website visitor identification tool businesses trust.
