Nov 24, 2014 | 2 minute read 
One of the biggest challenges for marketers today is managing the many emerging media options. Mobile marketing is not new, but many companies have been watching from the sidelines. Those days are over. In just two years, by 2017, mobile marketing ad spend is expected to make up approximately 60% of the US digital media spend. Ensuring your company has an effective mobile marketing strategy is essential. Here are 5 tips you can use to get you started.
5 Tips for Mobile Marketing Success
1. What’s the Plan? As with any marketing effort, you need to have plan in place to guide your efforts. For mobile marketing, you should consider your objectives and benchmarks for success. Also consider the mobile habits of your target market. Knowing when and how frequently your target uses mobile devices will help to guide your marketing efforts.
2. What are your Options? As with any type of media outlet, there are many options to choose from. Mobile is no different. Do your research. Know and understand the many options available depending on the avenue you choose to reach your target market.
3. Manage the Look and Feel. When creating a mobile marketing campaign, it’s essential to look beyond the images and messaging. There are other factors that must be considered. Are all the campaign elements compatible for mobile? Is your website mobile optimized? How will your campaign look and feel on different devices ranging from a variety of cell phones to tablet options?
4. Loading…Want to kill the success of your campaign in an instant? Of course not! The load time of your mobile site matters. Consumers won’t wait for a site that takes forever to load or is difficult to navigate. Consumers want information fast and your mobile site needs to be quick!
5. Responsive Sites are Essential. Responsive sites are designed to look good and be easy to read across all devices. Responsive web design ensures an optimal viewing experience regardless of the device. Your sites must be responsive.
