Oct 21, 2020 | 2 minute read Studies show that it’s easier to close a sale with a phone call. No matter how detailed or user-friendly your website is, you’re likely to score most of your sales with a good old-fashioned phone call. Despite how important calls are, many businesses neglect to take steps which could increase their value. By tracking your calls, you can make the most of this tried and true medium for closing deals.
The Advantages of Call Tracking
The term Call Tracking refers to the process by which you can trace your calls to discover important details about the caller including the source which influenced them to pick up the phone. This exercise helps you refine your marketing strategy and earns you more business in the process.
Here are a few key reasons you should be tracking your calls:
- It indicates your return on investment. Knowing which referral source directed each call tells you which advertising is worthwhile-and which isn’t. You can use this information to increase your ROI.
- It helps you measure buying intent. Knowing how long a potential client spent browsing your website gives you a good indication of how interested they are. Judge whether they’re a good lead.
- It gives you contact info for your leads. Don’t waste time wondering who’s calling. Know which companies are interested in your services.
- It tells you what pages your visitors looked at. By tracking your calls, you can discover which pages and, consequently, which services your leads are interested in.
- It helps you keep tabs on your calls. By compiling all of your calls in one place, it’s easy to spot patterns about the callers. It’s helpful to know when people are calling you and what’s prompting them to do so.
- It allows you to evaluate your customer service. Transcriptions or recordings of calls can be monitored to ensure you’re providing the best service.
There are many reasons businesses should invest in Call Tracking. Perhaps the most important has to do with your marketing budget. Some advertising channels will be more successful than others at reaching your customers. Being able to identify these will save you time and money in the long-run. Call Tracking helps you do just that.
Keyword Level Tracking
Many companies offer Call Tracking services. What sets Visual Visitor apart is our ability to trace calls down to the keyword or pay-per-click ad which initiated the call. Why is this valuable? We help you identify the advertising channels that are earning you sales. And that’s not all we can tell you.
Our software can answer the following questions:
- How are customers finding you?
- Which callers are good leads?
- Which advertising sources are driving the most calls?
- What’s the ROI on your marketing investments?
You can use this information to reevaluate your marketing strategy and generate more sales.
Every phone call matters. Studies show they provide you with the greatest opportunity to generate a sale. But unless you’re tracking your calls, you won’t know which of your marketing efforts brought about this success. Learn how Call Tracking can help you by signing up for our free 14-day trial.
