Nov 17, 2020 | < 1 Form captures generally ask for a customer’s name and contact info. But wouldn’t it be great if you could see their browsing history as well? Visual Visitor integrates with your existing form captures to identify your leads and deliver their click path data.
What is Click Path Data?
The term click path data refers to a customer’s browsing history. Each time a tagged visitor returns to your site you’ll receive a notification. Visual Visitor can identify which of your webpages they’re viewing and for how long. You can use this information to determine their buying intent. If, for example, a customer spends a long time browsing your pricing page, it’s likely they’re a good lead. On the other hand, if they exit your site after looking briefly at one page, they’re a less promising lead.
Identifying a hot lead is easy when you can access their click path data.
What is Anonymous Visitor ID?
Visual Visitor is an authority on anonymous visitor identification. We can determine who’s browsing your website and reading your emails. When you receive a call, we can tell you who’s calling and which referral source or keyword directed the call. What does all of this data have in common? It helps you:
- Identify your leads.
- Improve your conversion rate.
- Strengthen your marketing tactics.
Are you struggling to identify and convert your leads? Visual Visitor can help you increase your sales and improve your conversion rate. Click here to sign up for our free 14-day trial, no credit card required.
