Apr 13, 2017 | 2 minute read 
In this day, change is not only constant, it is expected. Everyone is looking for the better solution: faster, more robust, provides AI capabilities, and so on. This Shiny Object Syndrome that our world, and in this case our marketing teams face can bring down some of the most stable of businesses. How do you tune out the noise?
- Figure out what your business actually needs. We’ve all had the sales person contact us about their awesome product which is so much better than the product we are currently using. You know the call. If you only had our product, you would be able to conquer the world. But, before you go upending your stable office routine, take a reality check. Do you actually need these awesome super powers, or are they the latest in the string of shiny objects being presented to you? And as always, being a super power is expensive, how much $extra$ are we talking?
- What are the other kids doing? We all want to be the first to have the awesome shiny new toy. But, here’s a thought. Maybe sit back and let the other companies disrupt their business setting up and experiencing the glitches of the new product and you just jump in after a service pack or two is implemented. You might not be first, but it is the smartest approach when your business is on the line.
- Do your own research. Before you move even the first inch toward hinting to the business that you are willing to make the change, you must first get out there on your own and research, research, research. Are you following trendsetters or thought leaders on social media? Have any of them mentioned not only the business that you’re considering, but have they mentioned these cutting edge technique at all? Message them. See if they know whether or not this is a viable idea. Talk to your current provider if a change is being considered. Give them the opportunity to counter these claims. It will not only tell you about their integrity, but also allows them to also be researching – thus reducing your workload.
- Be guided by logic. If someone is trying to sell you something that sounds too good to be true, logically speaking, it probably is.
