Dec 02, 2020 | 2 minute read Successful marketing requires frequent adjustments. In other words, trial and error is your friend when it comes to developing a marketing strategy. But how do you know which tactics are working?
By tracking your phone calls, you can identify the advertising channels that are reaching your customers. investing in effective ads, and eliminating their less-effective counterparts, can:
- Improve your ROI
- Strengthen your marketing
- Increase your sales
With so much at stake, it’s critical that businesses take advantage of this helpful resource.
What is Call Tracking?
By assigning a different phone number to each advertising channel, you can determine which ads are driving phone calls and, consequently, sales. This process, known as Call Tracking, allows you to determine which advertising channels are effective. You can break down your call volume by ad to discover which ones are worth your investment.
Many businesses waste money on a broad strokes approach and make uninformed decisions regarding their advertising campaigns. By installing Call Tracking software, you can rectify this mistake. The data offered by Call Tracking helps you make informed marketing decisions. In other words, it helps you invest in advertising that actually works.
What is Keyword Level Call Tracking?
Many businesses are familiar with the process of Call Tracking. But unless you’re utilizing Keyword Level Call Tracking, you’re still missing out on some important data. What’s the difference between the two?
- Call Tracking can tell you which ads are driving phone calls.
- Keyword Level Call Tracking can identify the specific keywords a customer typed into a search engine before making a call.
As your marketing team knows all too well, pay per click advertising is expensive. And without Keyword Level Call tracking, you won’t know which keywords are worth the investment. When you install this tracking software, you’ll know which keywords are directing customers to your business. Investing in these words and cutting the rest can save you thousands of dollars each month. You stand to benefit enormously from this resource.
Keyword Level Call Tracking is the missing component in your analytics pie. The data it provides can help you refine your marketing strategy. And it can increase your sales, the primary goal of every advertising campaign.
Take advantage of this groundbreaking resource by signing up for our free trial today. We can help you reduce your marketing spending and increase your sales.
Interested in Call Tracking? Click here to read more about it.
