Aug 08, 2015 | < 1 Email marketing is a simple, low-cost method that allows your business to connect to people. Let’s face it, with the MailChimp and Constant Contact types of services, it is so simple to automate an email marketing plan that it is almost foolish not to implement. What makes using email marketing so much better – that you can also link in your Visual Visitor Anonymous Visitor Identification account to this service to actually see the effectiveness of your email marketing. Yes, I know that these types of services tell you how many clicks you get on that initial email, but linking this to your Visual Visitor account will also tell you when that person: visits by date, what pages they visit, what devices they are using when they visit, how long they stay on each page, and their click patterns from page to page. Whew! That’s a lot. Not only does Visual Visitor tell you that from your initial click, but for each visit thereafter! So let’s get you started with some email marketing basics to grab the attention of your readers…
- Start by making an announcement.
- Remind your audience what you or your company does.
- Use lots of buttons.
- Make it a habit to use a conversational tone.
- Cite some sort of social proof to validate your point.
- For repeat emails or newsletters, use the same subject line every time.
- Ask for feedback.
- Give the readers a task to do next.
- Say thank you.
- Make it seem exclusive to join your email club.
Give these tips a try and watch your results improve!
Not using the Identify ANYONE feature from Visual Visitor yet? Contact us directly to get simple step by step instructions to take advantage of this powerful tool.
