Jan 04, 2016 | 3 minute read Focus on your Warm Leads
As we start off 2016, many of you will be brainstorming on new and different ways to grow your customer base and increase your profits. One tried and true way to do that would be to focus on your warm leads. But how is this done?
First step, define Cold, Warm, and Qualified Leads so that you know exactly what you’re working with!
Cold Leads:
We have all been guilty of making and receiving cold calls. For those of you fortunate enough to have never received a cold “call”, those are when your phone rings, your email bings, or you receive some form of snail mail out of the blue that is trying to get you to sign up/buy their product. What makes them “cold” is that you, the customer, have never contacted them or shown any interest in their products or services. Cold Leads are those people on the receiving end of this (usually unwanted) attention.
Warm Leads:
On the other hand, a warm lead is someone who has shown some sort of interest in your products or services by following your company on Facebook/Twitter/LinkedIn/etc, by signing up to receive your email newsletter… or if you’re lucky enough to have Visual Visitor, by visiting your website! Having access to these leads – the ones that have already shown some level of interest in learning more about your products and/or services – is so much more valuable than a list of phone numbers/emails/addresses of potential cold leads.
Qualified Leads:
Finally, a Qualified Lead – which is always the best, number one type of lead – are those people and/or businesses that are closest to actually buying your product or service. These leads are in the final stage of the sales cycle and are ready to move forward!
Now that you know exactly what makes a lead warm, let me tell you how Visual Visitor can help your business acquire more warm leads that can easily be converted over to qualified leads!
Visual Visitor is a Anonymous Visitor Identification tool that allows you to identify visitors to your website by name. Our product alerts you when a company visits your website with our Instant Alert Email. This email will tell you how engaged they were based on the length of time they spent on your site, it will also tell you which of the products or services they are interested in based on the pages that were visited. And we do this with live real time alerts so you don’t miss a beat! What is a live alert you may ask? Well, something that really sets Visual Visitor apart from our competitors – besides our advanced product and low price – is that our emails come with live links to real data. There is no logging in to your Visual Visitor dashboard required. So for the sales person traveling or on the go, this removes a step from the process and allows you to contact that warm lead even faster.
Does your company have regions with specific sales people? No problem, Visual Visitor allows you to set your alerts by state, country, pages visited, and more. We want you to get the alerts you need.
Are you a sales manager who only wants daily or weekly updates? Again, Visual Visitor has got you covered. Our alerts can be turned off and configured for just this purpose. We allow you to create multiple logins, each with its own specific configuration. This comes standard to all Visual Visitor accounts.
Now that you have the warm leads, what to do? Call! This data can then easily be ranked and categorized by your sales team for a quick response and a much higher conversion rate from Warm … to Qualified.
Worried that Visual Visitor is too good to be true? Give us a try for 14 days FREE to experience the power of having Visual Visitor’s unparalleled customer database on your team.
