Jul 13, 2018 | 2 minute read

Dust Off Your Email Plan to Increase Your Opportunities

Let’s be honest, email tracking for your email plan – opens and clicks – is not exciting.

It’s not a secret, you can admit it.

But every marketer knows, a lot of time is spent drafting and designing those emails. You put your heart and soul into finding just the right words to reach the right people.

Now, what to do when your email plan doesn’t perform.

One of the advantages of using Visual Visitor Email Tracking for email marketers is our ability to track the key metrics that measure the performance of your email plan – like opens, clicks, etc.

Because we all know, email marketing does not end when you push send.

How?

1. Let’s start with the clicks.

Recognize those recipients that not only open your email, but are actively engaged with it! These “clickers” are fans of your product and will be a positive force for your business. Show them your appreciation by sending them an exclusive offer, a coupon, some helpful content that you provide, or something else that says “we appreciate you.”

2. Next, get back those that are lost.

Subscribers or customers can drop off over time. They used to read your emails, and now they don’t even open them. Use those “did not open” metrics to create a list. Next, remind those listed of their importance and their need for your service or product by reaching out specifically to them. Doing this can help you to reconnect with the lost ones while also increasing your future open rates. The special offer plan mentioned above works, or start with a $ Off coupon. The key is to get their attention.

3. Timing is everything.

Taking the metrics provided about opens, you can see if the timing of your email is off. Are you sending too many emails, do more of your emails to certain businesses get opened in the morning or the afternoon? These are important questions not only for the newsletter emailer but also for the salesperson looking to connect without becoming annoying.

These three ideas are quick to evaluate and implement… today. Not a current Visual Visitor client but looking to try this feature? Sign up for our Free 14 Day Trial with no commitment. Our trial is fully functional and the data you collect is yours.

No CCs, No obligations!