Deloitte recently released a new study calling for significant increases for in-store mobile payments in 2015. A 1000% increase in mobile payments is expected to shift the way consumers and businesses approach even the most basic purchases.
“Smartphones are already being used to check balances, transfer funds and transact online, but they have not reached a ‘mobile wallet’ status globally,” says Jolyon Barker of Deloitte Global. “We predict 2015 will be the first year that all mainstream mobile requirements will be addressed, making smartphone payment options easier, with user friendly security in place.”
According to Tech Week Europe, less than one half of one percent of the world’s smartphone users made a mobile payment last year. In 2015, that number is expected to climb to 10%.
The use of smartphones is changing the way we approach every aspect of our lives. How will mobile payments change the way we market to our customers? How will mobile payments change the way consumers shop?