Aug 15, 2018 | 3 minute read Does your website analytics plan work?
How does your company utilize their treasure trove of website analytics data? Do they value that data with the understanding that their website is the face of the company? Or do they feel overwhelmed by the prospect of analyzing that data and putting it to good use? Let’s dig in and see what we can do to help turn any marketer or salesperson into a website analytics guru.
The best place to start is by understanding that website analytics has been unfairly labeled. It is not impossible to interpret the data when you know what the information means and which information is important to your business.
To do that, we will need to first do away with one of the most significant misunderstandings about website analytics.
More is… MORE!
Stop listening to the “I need to know everything,” guy. It is easy to get caught up in that trap, more so after you see the power of the website analytics at work. You’re excited, you’re ready to jump in and save the company with the numbers flashing across your screen. Then you realize that there is too much data being presented and not enough time to accurately analyze it.
This can easily be remedied by focusing only on the metrics that you currently need. To do this, you will first need to be clear in your, or your boss’s, current website goals. Are they traffic related, time on page related, etc. Next, map out the metrics that feed those specific goals. Voila.
Gathering data that you have no need for and won’t use, is a waste of your time and energy. This analyze everything but fix nothing mentality has been adopted by many businesses, and the end result is usually stagnation. Too much data is just confusing.
Gathering the right website analytics will help your marketing and sales teams improve their performance. It takes time, but eventually, you will have a picture of the people that are visiting, what marketing plans are getting notices, what computers and software versions your visitors are using, are they mobile or desktop, and more. You will finally have a way to answer the seemingly elusive questions of “What is your business’s website analytics pattern?”
Remember, metrics can later be redefined and expanded.
Using Visual Visitor‘s advanced suite of sales and marketing tools – which includes a robust website analytics tool – will definitely help put you on the road to greatness. You will have the analytical data that you need right at your fingertips on your mobile and desktop friendly dashboard. Quick, at-a-glance numbers are easy to read and easy to understand.
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We look forward to working with you!
