Content Marketing Basics

Jul 13, 2016 | 3 minute read

At-A-Glance Guide

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By: Carrie Miller

There is so much to content marketing that there is really no way to do one blog post to cover everything, unless it’s an At-A-Glance post. I recently spent hours covering the basics of content marketing on a webinar, and that barely scratched the surface, left everyone mentally drained, and then took extra hours to just categorize the notes taken.  So I thought to share the at-a-glance version that would cover the highlights.

What is Content Marketing?

By definition, content marketing is the information made available by a website or electronic medium. In order to really understand content marketing, you must first be able to fully grasp what makes content.  Content is the message your marketing strategy delivers.  This can be done via many different routes:

• Blogs
• Website
• Email
• Social Media
• Landing Pages

What are the Benefits of Content Marketing?

There are many benefits, both tangible and intangible, for good content marketing.  If done correctly:

Tangible Benefits Include

1. Lead Conversions
2. Growth in your keyword/keyphrase footprint
3. Improved SEO

Intangible Benefits Include

1. Team Coordination
2. Strong Brand Awareness
3. Customer/Prospect/Lead Trust
4. Indirect Customer Conversations

So those are the definitions and basics of Content Marketing, and let’s fast forward to after you have done your keyword research, built your landing pages, done a healthy bit of content development, and take a look at some content distribution ideas to help get your message out there and drive the traffic to your website – that is the goal of creating the content, correct?

Content Distribution

With content distribution, we taking the content that we have developed and looking to the future content that we will develop.  How will we get our message out there?  We need to amplify our efforts, but how?

Content Distribution Strategies

1. One-on-One Outreach
   1. Targeted email outreach
   2. Social media one-on-one
   3. In person chats (live, at events)
2. Broadcasting – this includes displaying and hoping… Social Media
   1. Videos – these are quite popular and take little effort on the recipients part to view and learn from your content
   2. Email Newsletters
   3. Events
3. Paid Promotions
   1. SERP ads
   2. Site ads
   3. Promoted Posts through social media like Facebook, Twitter, etc.

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