Apex Marketing

Description

• Marketing and Business Coaching. Helping businesses attract more customers. The strategic planning process.Our plans consist of logical, interlocking steps. The steps build on each other, both strategically and quantitatively.Step 1: Business reviewBusiness scope options, in-depth product and market review, target market profiles and behavioral analysis.Step 2: Problems and opportunitiesSummary points describing the challenges that emerge from the business review and which serve as the basis of the marketing plan.Step 3: Sales objectivesProjected sales levels - everything else in the plan is driven by these quantified goals.Step 4: Target markets and marketing objectivesDefining and profiling the groups that will fulfill your sales objectives. Marketing objectives are established for each target market detailing the desired market behaviors.Step 5: Positioning and marketing strategiesBrand positioning analysis and strategy, marketing strategies (competition, spending, product, distribution, advertising, etc.)Step 6: Communications goalsQuantified target market awareness and attitudinal goals required to meet your marketing objectives.Step 7: Tactical marketing mix toolsAction plans that achieve your marketing objectives and strategies. Each tool (product, pricing, advertising, promotion, etc.) has its own objectives and strategies.Step 8: Budget, payback analysis, & calendarThe cost of implementing your plan, the plan's projected revenues v. expenses, and the schedule of tactical activities.Step 9: Marketing plan execution*Implementing the plan in the marketplace.Step 10: Evaluation*The level of success achieved by the overall plan and its individual elements.
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  Headquarters:6100 31 , Grawn, Michigan, United States

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  Phone Number: +1 231-943-8600

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  Website: https://www.apex-mg.com

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  Employees:37

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  Revenue:$10 - 50M

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  Legal Name:Apex Marketing

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• |  NAICS Code: 541611  |

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