Unisearch Partners, Inc.

Description

• We are pioneers of and specialize in hybrid, quali-quant research techniques. Over the years, we've worked with dozens of blue-chip clients, designing & executing research solutions for marketing communications, new product development & packaging design, positioning & Super Bowl ad testing. As former clients ourselves, our custom solutions reflect our experience as marketers, not just researchers. We have a passion for revealing the underlying reasons driving consumer behavior that can make a real difference for our clients in their strategic decision-making.Our tools & techniques are flexible & have proven effective for several different marketing initiatives. These include: EXPERIENTIAL CONCEPT TESTING. Those situations where you need consumers to physically interact with a product or package, but still want both quant and qual results quickly.RESEARCHING SENSITIVE TOPICS. Our techniques allow respondents to feel secure about their anonymity, so they can feel comfortable telling us what they really think about sensitive or controversial issues.LATE STAGE CONCEPT TESTING. Many use our quant-qual approach as a downstream concept selection & optimization study just prior to moving on to a BASES or other final concept evaluation tool. SOLVING STIMULUS SECURITY ISSUES. Those situations where for various reasons, you dont want to put your stimulus online, but still need quant & qual reactions on a timely basis.EARLY STAGE COPY TESTING. Our approach is a great way to help determine if a creative idea is on strategy and worthy of further development. Its an effective diagnostic tool & increases the likelihood your chosen campaign will meet your downstream hurdles (like Link or other copy evaluation tools).SUPER BOWL AD TESTING. Over 18 years of experience with several major advertisers (including Anheuser-Busch & Frito-Lay) with very high success rate at predicting top ten finishers in USA Today Ad Meter. In that time,we have tested over 40% of the ads that finished in the top 10.QUALITATIVE. We have extensive experience in qualitative research, particularly interviewing men.
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  Headquarters:1323 Bradbury Drive , Troy, Michigan, United States

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  Phone Number: +1 248-952-5030

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  Website: https://www.unisearchpartners.com

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  Employees:4

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  Revenue:$1 - 10M

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  Legal Name:Unisearch Partners, Inc.

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• |  NAICS Code: 541613  |

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