Zanes Cycles
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- Zane's Cycles is a New England bicycle store located in Branford, Connecticut, started by Christopher J. Zane in 1980, at the age of 16. Since then, the store has grown from a local bicycle and hobby shop, to the largest P&I (Premiums and Incentives) distributor of bicycles in the United States.The story of Zane's growth from small shop owner to major distributor found its way into several major business publications and college courses on marketing. Inc. and Fortune magazines both wrote positively of his aggressive local strategies, labeling them in some cases as guerrilla marketing. An example was his tactic of purchasing competitor's phone numbers after putting them out of business.In another quite opposite strategy, his focus on establishing a bond with the customer through simple gestures -- like selling children's helmets at dealer cost, and offering lifetime guarantees -- was a topic in an article by the Harvard Business Review.
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Headquarters:330 E Main St , Branford, Connecticut, United States
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Phone Number: +1 203-208-2141
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Website: https://www.zanes.com
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Employees:16
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Revenue:$1 - 10M
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Legal Name:Zanes Cycles
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Zanes Cycles's Social Media
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| NAICS Code: 448140 |
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Frequently Asked Questions regarding Zanes Cycles
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Where are Zanes Cycles's Headquarters?
Zanes Cycles's Headquarters are in 330 E Main St ,Branford,Connecticut,United States
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What is Zanes Cycles's phone number?
Zanes Cycles's phone number is +1 203-208-2141
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What is Zanes Cycles's official website?
Zanes Cycles's official website is https://www.zanes.com
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What is Zanes Cycles's Revenue?
Zanes Cycles's revenue is $1 - 10M
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What is Zanes Cycles's NAICS code?
Zanes Cycles's NAICS code is 448140
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How many employees are working in Zanes Cycles
Zanes Cycles has 16 employees
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What is Zanes Cycles's Industry?
Zanes Cycles is in the industry of Retail
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Who is Zanes Cycles's Founder And President?
Zanes Cycles's Founder And President is Chris Zane