Nov 30, 2020 | 2 minute read If you’re paying for clicks, you want to be sure your money isn’t going to waste. That’s where tracking your phone calls comes in. This practice lets you know which keywords and ads are attracting clicks and inspiring phone calls. You can use this information to both improve your marketing and sort the good leads from the bad ones.
What is Call Tracking?
Call Tracking is the ability to trace phone calls back to the referral source and initiator of the call. This is particularly important given that phone calls make up the majority of your conversion data. It’s easier to turn a lead into a customer when you have them on the phone. Every minute you spend talking to a lead is an opportunity to make a sale.
How Do I Track Phone Calls?
Dynamic Number Insertion, also known as DNI, is the process of assigning a unique phone number to each advertising channel. When you receive calls from this new number, you’ll know which referral source or keywords directed the call.
Visual Visitor makes call tracking simple. With just a few easy steps, you can set up a new tracking campaign and start collecting data. All you have to do is log-in to your Visual Visitor dashboard and click on the Call Tracking tab. Select “Numbers” and then hit “Add New Phone Number.” Answer a few questions about how you want your new campaign to work and then get started tracking your calls.
Why Should I Track Phone Calls?
Call Tracking helps you:
- Discover which keywords and ads are successful. By tracking your volume of calls and matching them with their referral source, you can determine which advertising channels are reaching your customers. Investing in these channels-and reducing the keywords and ads which are ineffective-will save you money and increase your sales.
- Determine a customer’s buying intent. You won’t have to wonder if a customer is interested in your product. You can see how long they spent browsing your webpages. Call Tracking also notes the duration of the call. Browsing history and the length of a phone call are both factors indicative of a customer’s buying intent.
- Monitor conversion rates. You can keep track of which leads have been successfully converted into customers. Invest in the referral sources and keywords which are bringing about the highest conversion rates.
- Identify hot leads. Some leads are better than others. Monitor a customer’s click path history, phone call transcription and the duration of their call to determine whether they’re a hot lead.
- Strengthen your marketing strategies. Call Tracking identifies which advertising channels are effective. You can use this information to make smart choices about how to utilize your marketing budget.
Conclusion
Call Tracking metrics are valuable to your marketing and sales teams. They can help you perfect your marketing strategies and even earn you more sales. It offers you the data you need to adjust your marketing techniques and improve your conversion rates.
Interested in tracking your phone calls? Look no further than Visual Visitor! Sign up for our free trial and access all the benefits of Call Tracking.
