Nov 25, 2020 | 2 minute read Call Tracking provides you with valuable information about both your potential customers and your PPC campaigns. You can use the data afforded by call tracking to strengthen your marketing strategy and even close more deals.
Many businesses value phone calls and it’s easy to see why. Studies indicate they initiate the majority of conversions. That’s right, phone calls provide sales reps with the greatest opportunity for turning leads into customers. Consequently, if you’re not tracking your calls, you’re missing out on a key piece of the conversion pie.
If you’re running PPC campaigns, you should be tracking your calls if for no other reason than to discover your ROI. Otherwise, your hard-earned marketing dollars might be going to waste.
Tracking PPC Performance
Many businesses invest money in PPC campaigns and without Call Tracking, you’re essentially taking a shot in the dark. You won’t know which keywords inspired successful phone calls. And you won’t be able to adjust your spending to yield the greatest results.
Call Tracking helps your marketing and sales teams in a number of ways. For starters, Call Tracking identifies:
- Effective ads. Call Tracking lets you know which referral sources and keywords directed a call. You can tell which ads are reaching your customers. You’ll also know which services interest your customers.
- Good leads. It’s easy to sort the promising leads from the bad ones when you can see a customer’s click path history. Take note of how much time they spend browsing your website before and after the call.
- Opportunities for growth. If a customer lingers on a webpage but doesn’t pick up the phone, you’ll know something is lacking. Your marketing language isn’t strong enough to inspire a sale. Adjust your website, and your advertising tactics, to attract more customers.
- Conversion rate data. The best way to know if your sales and marketing efforts are working is to study conversion date. Attribute each sale to the referral source and determine which advertising channels are getting good results.
Tracking Calls with Visual Visitor
When you sign up for Visual Visitor, you’ll have access to our innovative Call Tracking software. We can help you determine:
- How customers are finding you
- Which prospects are good leads
- Whether your marketing tactics are paying off
We also offer transcription and recording services. You can listen to a recording or read the transcribed text of your inbound calls. Recording your calls allows you to download and listen to your conversations for training or review purposes. Transcribing, or converting audio to text, saves you time and energy while reviewing your calls. Evaluating your customer service couldn’t get any easier.
Visual Visitor can help you make the most of your marketing budget. And identifying good leads from bad ones will not only save your sales team time, it will help them generate more sales.
Sign up for our 14-day free trial and discover how Call Tracking can help you achieve your goals. Click here to sign up.
