Nov 24, 2020 | 2 minute read Without tracking your calls, your conversion data is incomplete. It’s in your interest to know which advertising channels are leading to calls and, subsequently, sales. Call Tracking provides you with valuable insights about your marketing campaigns. Don’t miss out on this key piece of your analytics puzzle. Install Call Tracking software and take advantage of this powerful marketing solution.
What Tracking Data Teaches You About Your Business
When it comes to marketing, your business always has room for growth. The success of your ads will change over time and you should be adapting accordingly. By paying attention to your conversion rates, you can decide which advertising channels are pulling their weight. Call Tracking tells you:
- Which keywords and ads are effective. Not every PPC investment is worth the money. Call Tracking determines which advertising channels are reaching your customers and inspiring them to make calls. By measuring the volume of your calls and tracking referral sources, you’ll know which marketing campaigns are paying off. You can use this data to adjust your marketing strategy.
- Whether you have good customer service. Call Tracking software lets you record and transcribe inbound calls. This allows you to evaluate your customer service. In particular, it helps you determine whether your sales team is representing your company well. Are your employees treating customers with respect? Are they facilitating next steps in the sales process? Listening to your recorded calls can answer these questions and more. Micromanaging your sales team is simple when you have transcriptions of their interactions with customers.
What Tracking Data Teaches You About Your Customers
Call Tracking offers you know valuable information about your customers. You can study their call transcription and browsing history to determine whether they’re a good lead. Call Tracking identifies:
- Which leads are worthwhile. Call Tracking provides you with a customer’s click path history. In simple terms, this means you’ll know which webpages they’ve viewed before and after making a call. You can see how much time they spent browsing each page to get a sense of their interest level. Pay special attention to the duration of their call. A long conversation indicates they have strong buying intent.
- Which services attract the most attention. By studying a customer’s click path data, you’ll know which webpages captured their attention. Certain features will likely be more popular than others. But you shouldn’t discount the importance of your website. You should take note of the webpages that aren’t inspiring phone calls. What about them is unappealing to customers? You should be editing your website with your conversion rate in mind.
Implementing a Call Tracking Solution
Once you install our software, our automated system gets to work tracking your calls and delivering important marketing data. In other words, set it and forget it!
Are you curious about which pages your leads are browsing? Fortunately, our Call Tracking software works in tandem with our Website Tracking software. When a customer calls, we identify them and capture their browsing history. We document their previous interactions with your business and keep compiling data going forward. We can tell you each time they return to your site and provide you with a detailed look at their browsing history. You can use this data to strengthen your marketing and even improve your conversion rate.
Interested in Call Tracking? Click here to sign up for our 14-day free trial. You marketing team will thank you for it.
