Oct 14, 2020 | 2 minute read The term Call Tracking refers to the practice of tracing phone calls to the initiator of the call and their referral source. This exercise is important because it allows you to evaluate the return on your investment. Implementing a new marketing strategy is expensive. If you invested money improving your SEO, you want to be absolutely sure it’s working. And not only that, you want to ensure your sales team is taking these expensive calls seriously.
Which Industries Benefit from Call Tracking?
Many businesses still rely on phone calls to initiate sales. It is oftentimes easier to discuss certain products and services over the phone than it is to read about them online. If you are in one of the following industries, it is in your interest to start Call Tracking.
- Legal
- Real Estate
- IT
- Automotive
- Home Services
- Education
- Hotels
- Mortgage/Loans
- SaaS
- Dental
What do all of these industries have in common? Their customers are more likely to call than book online. If you’re purchasing a new car or home, you’re going to want to have a conversation with a representative. With so much riding on the line, you want to forge a real connection with someone who can steer you in the right direction. Likewise, if you’re working in IT or Mortgage Lending, it’s easier to relay complicated information over the phone.
Improve Your Marketing Strategy
If you work for one of the industries listed above, you should be tracking your calls. It allows you to determine which marketing campaigns are generating sales and, consequently, which advertisements are worth the investment. Without tracking your calls, this valuable marketing data is going to waste. Don’t forget, Call Tracking also acts as insurance that these expensive calls aren’t going unnoticed by your sales team.
When you track calls with Visual Visitor, you can discover:
- The company/caller’s contact information
- The pages they visited on your website
- The duration of time they spent on each page
- The referral source and/or keywords which helped the visitor used to find you
You can use this data to pursue your leads and strengthen your marketing strategy.
Our system also affords you the option of recording and transcribing your call. No need to take notes- Visual Visitor provides you with a word-for-word transcription of your call. You can refer back to this to make informed decisions about how to follow-up.
Interested in improving your marketing strategy? Visual Visitor can help you determine which advertising is earning you business. Don’t let your hard-earned marketing dollars to waste. Start tracking your calls and refining your marketing strategy. Sign up for our free 14-day trial today by clicking here.
