Jun 15, 2016 | 2 minute read Your
Reading Time:
By: Carrie Miller
What is Branding? Branding is defined by businessdictionary.com as:
The process involved in creating a unique name and image for a product in the consumers‘ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.
Putting the requisite time and effort into understanding and defining your brand will allow your business to market in a more intentional and focused way. Branding is so much more than the name and logo that you have chosen for your business. Yes, those things are important, but you have to go further.
- What sets your business apart from your competitors?
- What type of customer does your business market to?
- What values do you want to convey to your customers?
- What is your business personality? (not you, but the business!)
- What is your brand personality?
- Be relevant and honest.
Take the answers to those questions – all of them – and build out. Your brand should answer all of those questions.
Tracking your Brand-Driven SEO
As with all changes that you make to your brand/business/website, you will want to make sure that you are tracking the changes in traffic, clicks, rankings. How will you determine the effectiveness of your work if you do not track it?
Visual Visitor customers will greatly benefit from the website visitor tracking feature as well as the website visitor analytics feature. From these features you will be able to do demographic tracking, specific, identified user tracking, track brand usage within the campaign, and more.
This evolution to branding is not a quick fix, and can take many weeks to gain traction and see change. This makes it even more important to have a good measurement tool in place so that you can adjust marketing strategies, etc. while working.
Track your Brand-Driven SEO with the help of Visual Visitor’s Website Visitor Tracking and Anonymous Visitor Identification. Start your FREE 14-day trial and experience the website visitor identification tool businesses trust.
Read more: http://www.businessdictionary.com/definition/branding.html#ixzz4BUYrvvKN
