Visual Visitor Blog

How Are You Finding Leads?

Nov 18, 2020 | < 1

Reading Time: < 1 minuteFirst impressions matter. And your website is likely the first thing customers come across when they search for you online. A professional, up-to-date website is a valuable piece of marketing. It can effectively communicate your brand. But that’s not all … Continued

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More Data for Your Lead Forms

Nov 17, 2020 | < 1

Reading Time: < 1 minuteForm captures generally ask for a customer’s name and contact info. But wouldn’t it be great if you could see their browsing history as well? Visual Visitor integrates with your existing form captures to identify your leads and deliver their … Continued

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Social Proof In Action

Nov 16, 2020 | 2 minute read

Reading Time: 2 minutesWhen a customer searches for your business online, they’re likely to come across two things: your website and customer reviews. Both deserve serious attention. Your website functions as the face of your company. It provides customers with your contact information, … Continued

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Review Gating Only Hurts Your Reputation

Nov 13, 2020 | 2 minute read

Reading Time: 2 minutesWhat is Review Gating? The term review gating describes the practice of soliciting reviews on the basis of their content. To put it simply, it’s when businesses request reviews from happy customers only. How does this work? Customers respond to … Continued

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Looking to Boost Your Client List?

Nov 12, 2020 | 2 minute read

Reading Time: 2 minutesDigital Marketing starts with your website. It’s no secret the more content you post online, the easier it will be for customers to find you. This is especially important in competitive industries like law. The high cost of legal fees … Continued

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Ghost-Proofing Your Website

Nov 11, 2020 | 2 minute read

Reading Time: 2 minutesWhether they know it or not, every salesperson has experienced ghosting. This term describes the process of cutting off all communication as a way to signal the end of a relationship. Although the term is generally reserved for dating, this … Continued

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Move Over Read Receipts

Nov 10, 2020 | 2 minute read

Reading Time: 2 minutesUntil recently, businesses had to rely on receipts to learn if and when their email was opened. Why was this a problem? No one likes receiving a request for receipts-it makes the sender look impatient and difficult to work with. … Continued

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Integrating Call Tracking with Google Analytics

Nov 05, 2020 | < 1

Reading Time: < 1 minuteVisual Visitor’s software is designed with your marketing and sales team in mind. We believe that Call Tracking data can help you increase your sales. How? We identify the advertising channels that are reaching your customers. You can use this … Continued

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Don’t Get Ghosted via Email

Nov 04, 2020 | 2 minute read

Reading Time: 2 minutesSo you wrote the perfect email and sent it to over to a prospective client….now what? You could be waiting weeks for a response and until you get one, you won’t know if your efforts were wasted. That’s where Email … Continued

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What is Professional Ghosting?

Nov 03, 2020 | 2 minute read

Reading Time: 2 minutesThe term ghosting refers to the practice of cutting off all communication as a means of ending a relationship. Contrary to popular belief, this practice extends well beyond dating. Unfortunately, it’s increasingly common for businesses to be ghosted by potential … Continued

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How Are Customers Finding You?

Nov 02, 2020 | 2 minute read

Reading Time: 2 minutesWhat Is Keyword Level Call Tracking? A word or phrase that you type into a search engine is known as a keyword. Businesses frequently tailor their online content around one or more keywords. This results in customers having an easier … Continued

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Five Reasons Attorneys Should Track Phone Calls

Nov 02, 2020 | 2 minute read

Reading Time: 2 minutesWhen it comes to advertising, there is no silver bullet approach which applies across the board. Some advertising will work better for your business than others. The key to organizing a successful marketing campaign is to identify which ads are … Continued

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How to Add Call Tracking to Google My Business

Oct 30, 2020 | < 1

Reading Time: < 1 minuteIn previous iterations of Google My Business, call tracking actually posed a risk to your SEO. This is due to the fact that having one consistent NAP (name, address, and phone number) helped search engines locate and promote your business. … Continued

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Top Call Tracking Metrics

Oct 28, 2020 | 3 minute read

Reading Time: 3 minutesSince 2014, calls to U. S. businesses from paid advertising campaigns have grown 110%. This amounts to a total of 162 billion calls each year. In the digital age, phone calls haven’t lost their appeal. This is good news for … Continued

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The Benefits of Call Tracking

Oct 21, 2020 | 2 minute read

Reading Time: 2 minutesStudies show that it’s easier to close a sale with a phone call. No matter how detailed or user-friendly your website is, you’re likely to score most of your sales with a good old-fashioned phone call. Despite how important calls … Continued

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