Dec 17, 2020 | 2 minute read Reading Time: 2 minutesWhat Is a Bounce Rate? When someone clicks on one of your pages and leaves without viewing another page on your site, they contribute to your bounce rate. This measurement is helpful because it quantifies the value of your website. … Continued
Dec 14, 2020 | 2 minute read Reading Time: 2 minutesKathy has owned Potomac Financing, an equipment leasing company, for more than 10 years. Despite investing in SEO and pay per click campaigns, she isn’t seeing a great return on her investment. Her marketing strategy isn’t working. And it’s costing … Continued
Dec 11, 2020 | 2 minute read Reading Time: 2 minutesReviews play a critical role in establishing a business’s reputation. Case in point, when a customer searches for a business online, reviews are likely the first thing they come across. Consequently, businesses should make it a priority to encourage their … Continued
Dec 10, 2020 | 2 minute read Reading Time: 2 minutesYour marketing team invests time and money organizing advertising campaigns. These might consist of PPC ads, email blasts and digital marketing. But how do you know your efforts are working? Without Email and Call Tracking software, you won’t be able … Continued
Dec 09, 2020 | 2 minute read Reading Time: 2 minutesTom recently purchased Inklings Bookshop. The location couldn’t be more ideal. A large university campus is within walking distance of the store and his closest competition is more than 40 miles away. Despite setting competitive prices and updating his storefront, … Continued
Dec 08, 2020 | 2 minute read Reading Time: 2 minutesOver the past decade, online shopping has grown exponentially. According to one study, 43% of Americans claim to shop online regularly, while 25% of the population admit to shopping online at least once a month. What does this mean for businesses? … Continued
Dec 07, 2020 | 3 minute read Reading Time: 3 minutesAll too often, sales reps wrestle with the question of whether leads are reading their emails. Let’s face it, standard email tracking using read receipts can be frustrating, and you are never sure if the email was not opened or … Continued
Dec 04, 2020 | 2 minute read Reading Time: 2 minutesWhat is Google Call History? Earlier this year, Google launched a call tracking service known as Google Call History. Business owners who are new to call tracking may be tempted to use Google Call History. Not only is it easy … Continued
Dec 03, 2020 | < 1 Reading Time: < 1 minuteCall Tracking is the process of tracing calls back to the initiator. In particular, it identifies who’s calling and which referral source or keyword inspired them to pick up the phone. The primary goal of call tracking software is to … Continued
Dec 02, 2020 | 2 minute read Reading Time: 2 minutesSuccessful marketing requires frequent adjustments. In other words, trial and error is your friend when it comes to developing a marketing strategy. But how do you know which tactics are working? By tracking your phone calls, you can identify the … Continued
Dec 01, 2020 | 2 minute read Reading Time: 2 minutesI used to work for a business that received sensitive information through email. We didn’t ask people to send it- but customers mostly ignored our instructions. Eventually, it became clear some of my coworkers were forwarding emails rather than copying … Continued
Nov 30, 2020 | 2 minute read Reading Time: 2 minutesIf you’re paying for clicks, you want to be sure your money isn’t going to waste. That’s where tracking your phone calls comes in. This practice lets you know which keywords and ads are attracting clicks and inspiring phone calls. … Continued
Nov 25, 2020 | 2 minute read Reading Time: 2 minutesCall Tracking provides you with valuable information about both your potential customers and your PPC campaigns. You can use the data afforded by call tracking to strengthen your marketing strategy and even close more deals. Many businesses value phone calls … Continued
Nov 24, 2020 | 2 minute read Reading Time: 2 minutesWithout tracking your calls, your conversion data is incomplete. It’s in your interest to know which advertising channels are leading to calls and, subsequently, sales. Call Tracking provides you with valuable insights about your marketing campaigns. Don’t miss out on … Continued
Nov 19, 2020 | 2 minute read Reading Time: 2 minutesWhen it comes to marketing, there is no guaranteed path to success. Your strategy should undergo constant review to make sure it’s working in your favor. But all too often, businesses adopt the spaghetti method of marketing, i.e. throwing different … Continued
