Jan 26, 2021 | 2 minute read Reading Time: 2 minutesNathan was recently hired by Oracle Media Group, a small marketing agency. He works diligently to build up his clients’ social media profiles with the goal of increasing their visibility online. But he’s yet to tackle online reviews. Unfortunately, most … Continued
Jan 25, 2021 | 2 minute read Reading Time: 2 minutesSocial media has quickly become an indispensable marketing tool for many businesses. Not only does it have wide reach, it’s cost-effective too. And those aren’t the only reasons small businesses should invest time into building their social media profiles. Why … Continued
Jan 22, 2021 | 2 minute read Reading Time: 2 minutesJack is in charge of email campaigns at Faber Marketing. He sends monthly newsletters to boost customer retention and uses promotional emails to increase customer acquisition. Typically, his efforts are rewarded. His clients have a steady customer retention rate and … Continued
Jan 21, 2021 | 2 minute read Reading Time: 2 minutesThe first step to increasing your sales is to find more leads. And one of the easiest ways to increase your lead count is to download website tracking software. Website tracking, also known as anonymous visitor identification, lets you know … Continued
Jan 20, 2021 | 2 minute read Reading Time: 2 minutesSuccessful marketing requires frequent adjustment. Why? What worked for your business in the past won’t necessarily work in the future. The landscape of marketing platforms and channels is perpetually changing. As a result, your marketing strategy should undergo frequent review. … Continued
Jan 19, 2021 | 3 minute read Reading Time: 3 minutesAndy works for Moxie Media, a Marketing Agency located in Charleston. Her primary role is managing Customers Relations. Her coworkers have been working diligently to increase their clients’ visibility. But, unfortunately, their efforts haven’t secured a higher sales rate. Their … Continued
Jan 18, 2021 | 2 minute read Reading Time: 2 minutesHave you ever wondered which ads are worth your investment? Unless you know the answer to this question, your marketing dollars are likely going to waste. Researching keywords in advance is critical; but you can’t always predict which phrases are … Continued
Jan 15, 2021 | 2 minute read Reading Time: 2 minutesDan is in charge of running ad campaigns at Webb Media. He spends a lot of time researching keywords and pays close attention to his ROI. He wants to make sure the ads he selects are generating sales. Before and … Continued
Jan 14, 2021 | 2 minute read Reading Time: 2 minutesThe marketing landscape is constantly changing. Certain advertising channels have seemingly lost their appeal, while others have risen to take their place. Surprisingly email hasn’t lost traction. In fact, more people than ever before are using email, with a worldwide … Continued
Jan 13, 2021 | 2 minute read Reading Time: 2 minutesMuch as you might wish otherwise, no business is exempt from the power of online reviews. In the digital age, reviews have replaced personal recommendations. In fact, modern consumers consider reviews to be a more important factor than pricing or … Continued
Jan 04, 2021 | 2 minute read Reading Time: 2 minutesIncreasing your sales should never come at the expense of alienating your current customer base. Why? Repeat customers play a vital role in keeping your company afloat. Plus, it’s cheaper and easier to solicit a sale from a former customer … Continued
Dec 30, 2020 | 2 minute read Reading Time: 2 minutesOver the years, the marketing landscape has expanded to include digital, as well as traditional, advertising platforms. Consequently, businesses have more choices than ever about how and where to advertise their products. Investing in effective ads and eliminating their ineffective … Continued
Dec 29, 2020 | 3 minute read Reading Time: 3 minutesThe statistics are in and online shopping is more popular than ever. The pandemic has made customers weary of in-person shopping and businesses with online stores are poised to benefit. Now that customers have got in the habit of purchasing … Continued
Dec 23, 2020 | 2 minute read Reading Time: 2 minutesSocial media is quickly becoming the most wide-reaching, and influential, marketing channel. Facebook in particular has more than 2.7 billion users while Instagram has more than 1 billion. These two channels alone could encompass a huge percentage of your prospective … Continued
Dec 22, 2020 | 2 minute read Reading Time: 2 minutesCharlie is an Account Manager at Jupiter Tech, an IT company. Recently, he’s started running ads on Google Adwords and Facebook. He also invested in email marketing. It appears as though he’s moving in the right direction-his company has already … Continued
