Feb 02, 2022 | 2 minute read Reading Time: 2 minutesWhich one is better-cold calling or cold emailing? It’s a difficult question to answer. While cold emailing is less invasive than cold calling, it’s also less personal. And although cold calling has existed longer, it’s also less popular. To determine … Continued
Jan 31, 2022 | 3 minute read Reading Time: 3 minutesWhen it comes to B2B sales, many things that can go wrong. From disorganization to poor leadership, plenty of mistakes can stand in the way of success. And while some missteps are obvious, others are more difficult to detect. Read … Continued
Jan 27, 2022 | 3 minute read Reading Time: 3 minutesIntelligence data is a must-have for B2B sellers in 2022. But how can you be sure the data is accurate? Remote working has made it more difficult than ever to get a hold of leads. And without reliable data, how … Continued
Nov 04, 2021 | 5 minute read Reading Time: 5 minutesDoes your business find that it is getting harder to keep prospects? Are your potential leads/buyers disappearing faster than you would like? Is it getting harder to grow your business as your opportunities are drying up? These things could all … Continued
Oct 11, 2021 | 3 minute read Reading Time: 3 minutesDespite the growing popularity of videos calls, most sales reps rely on phone calls to connect with potential clients. Why? Response: Calling a lead ensures you will receive a direct response. Personalization: Phone calls allow more room for personalization. Flexibility: … Continued
Oct 07, 2021 | 3 minute read Reading Time: 3 minutesSales Intelligence can be defined as the process of collecting data for the purpose of lead generation and/or building an Ideal Customer Profile. Ideally, Sales Intelligence data should include contextual information including organizational reporting structure, budgets, company initiatives, financials, personnel … Continued
Oct 04, 2021 | 5 minute read Reading Time: 5 minutesMarketers utilize social media posts, email campaigns, and PPC ads to direct buyers to their site. But how do they know which platforms are effectively increasing their website traffic? That’s where an Urchin Traffic Monitor, or UTM, comes in. By … Continued
Sep 30, 2021 | 3 minute read Reading Time: 3 minutesLinkedIn is a great prospecting tool for B2B sellers. Why? It’s wide-reaching. LinkedIn has over 756 million registered users and 57 million businesses. It’s packed with data. Each profile has a ton of info you can use leverage to build … Continued
Sep 28, 2021 | 4 minute read Reading Time: 4 minutesB2B buyers spend a lot of time researching online and only rarely do they reach out to a sales rep. What does this mean for B2B sellers? Waiting for buyers to make the first step is a losing strategy. Fortunately, … Continued
Sep 24, 2021 | 2 minute read Reading Time: 2 minutesDo you copy and paste your sales pitch into emails? This practice not only wastes your time, it can also lead to errors of miscommunication. You run the risk of skipping lines, a mistake which could cost you business. Our … Continued
Sep 22, 2021 | 4 minute read Reading Time: 4 minutesInformation concerning a business’s web-based consumption that provides insight into their interests is known as buyer intent data. When someone clicks on a blog, infographic, product review, or case study, they’re issuing an intent signal. Intent software picks up on … Continued
Sep 20, 2021 | 4 minute read Reading Time: 4 minutesTotal Addressable Market, or TAM, is a phrase most salespeople have heard, but might not be on the top of their radar. Let’s go over why it’s important to both sales and marketing and how understanding your TAM can help … Continued
Sep 16, 2021 | 4 minute read Reading Time: 4 minutesBusinesses that adopt Account Based Marketing (ABM) utilize their marketing resources to target a specific set of accounts. This system requires sales and marketing teams to work together to identify the accounts that are most likely to become customers. This … Continued
Sep 14, 2021 | 3 minute read Reading Time: 3 minutesAn Ideal Customer Profile, also known as an ICP, is a set of characteristics which distinguish your most valuable customers. Not every lead is worth pursuing and an ICP helps you sort the good from the bad. Every sales team … Continued
Sep 10, 2021 | 4 minute read Reading Time: 4 minutesLead generation is a critical component of B2B sales. So much so that B2B sellers invest up to 25% of their time identifying leads. Cold calling has largely fallen out of fashion…so how are modern B2B sellers locating viable leads? … Continued
