Oct 14, 2020 | 2 minute read Reading Time: 2 minutesThe term Call Tracking refers to the practice of tracing phone calls to the initiator of the call and their referral source. This exercise is important because it allows you to evaluate the return on your investment. Implementing a new … Continued
Oct 07, 2020 | 2 minute read Reading Time: 2 minutesWhat is Email Tracking? Simply put, Email Tracking is the ability to monitor the progress of an email after you hit send. This practice is becoming more popular and it’s easy to see why. Knowing if and when an email … Continued
Oct 03, 2020 | 2 minute read Reading Time: 2 minutesKey Points ● Google is one of the fastest growing review sites. ● Customers are influenced more by Google reviews than they are by other factors like pricing or proximity. ● Businesses that request Google reviews achieve a higher overall … Continued
Sep 27, 2020 | 2 minute read Reading Time: 2 minutesSo you received a positive review…congratulations! Modern consumers trust reviews as much as personal recommendations. With any luck, good reviews will score you new customers and keep the old ones coming back. But before you shut your laptop screen and … Continued
Sep 22, 2020 | 2 minute read Reading Time: 2 minutesKey Points: ● Facebook is the biggest social media site with more than 2.7 billion users. ● Receiving reviews on Facebook increases your search engine visibility. ● Once customers are done reading Facebook reviews, they are likely to look around … Continued
Sep 22, 2020 | 2 minute read Reading Time: 2 minutesSmall businesses live and die by their reputation. While corporate franchises can depend on new customers to hit their margins, small businesses need repeat customers to keep hitting the mark. Customers often know small business owners personally. They won’t make … Continued
Sep 20, 2020 | 2 minute read Reading Time: 2 minutesEvery business can benefit from Word of Mouth Marketing. Not only is it hugely influential-it’s cost effective too. Letting customers market your business for you is a smart strategy to adopt. And with the rise of online reviews, it’s never … Continued
Sep 15, 2020 | 2 minute read Reading Time: 2 minutesWhen customers search for your business, the last thing you want is for them to come across negative reviews. It undermines your hard-work and potentially turns away new customers. It’s important to remember, every business is bound to receive negative … Continued
Sep 14, 2020 | 2 minute read Reading Time: 2 minutesKey Points: ● People assume the actions of other people are correct. They will emulate the behavior of others when they are unsure what to do. ● People are uncomfortable going against the grain of popular opinions. Customers writing reviews … Continued
Sep 13, 2020 | 2 minute read Reading Time: 2 minutesKey Points ● Word of Mouth Marketing is a cost-effective and influential tool which can increase your sales. ● Word of Mouth Marketing is more effective than traditional, contrived marketing tactics. ● There are many steps businesses can take to … Continued
Sep 12, 2020 | 2 minute read Reading Time: 2 minutesOnline reviews go a long way in establishing your credibility. A steady stream of positive reviews can strengthen customer retention and even encourage new sales. Given that reviews have become a necessary component of digital marketing, businesses should consider the … Continued
Sep 06, 2020 | 2 minute read Reading Time: 2 minutesRecency and the Volume of Reviews Key Points ● Online reviews are the primary factor influencing modern consumers to spend money. ● Recent reviews carry more weight with consumers. ● Software companies especially should prioritize getting new reviews; their products … Continued
Sep 01, 2020 | 2 minute read Reading Time: 2 minutesModern consumers aren’t interested in traditional marketing and sales tactics. Online shopping allows them to order products without ever speaking to a sales representative. And reviews let them vet companies without picking up the phone. In the digital age, online … Continued
Aug 28, 2020 | 3 minute read Reading Time: 3 minutesThere are few things more frustrating than receiving a one-star review. Although your impulse may be to ignore negative feedback, this harms your business in the long run. For starters, customers are more inclined to give your business a second … Continued
Aug 20, 2020 | 2 minute read Reading Time: 2 minutesConsumers consider online reviews to be an important factor when they’re deliberating over a purchase. They demonstrate a company’s authenticity and trustworthiness. It’s in a business’s best interest to encourage their customers to leave reviews. Online reviews can improve a … Continued
